All of the following are factors in a company's selection of promotional tools EXCEPT which one?
A) the characteristics of the product
B) the resources of the organization
C) the company's promotional objective
D) how many existing customers the company has

Question

Quizplus · Accepted Answer

The number of existing customers a company has is not a factor in the company's selection of promotional tools. Factors that influence a company's choice of promotional tools include the characteristics of the product, the resources of the organization, and the company's promotional objective.

All of the Following Are Factors in a Company's Selection