At the end of a program broadcast on PBS (Public Broadcasting System) about rescuing marine wildlife, the credits read: "Major funding for this program was provided by Procter & Gamble, the makers of Dawn Dishwashing Soap." Which form of public relations does this best illustrate?
A) sales promotion
B) sponsorship
C) press release
D) cooperative advertising

Question

Quizplus · Accepted Answer

This best illustrates sponsorship, as Procter & Gamble provided funding for the program in exchange for acknowledgement in the credits.

At the End of a Program Broadcast on PBS (Public