If the target market for a product is small a company will likely use personal selling to sell its product, while if the target market is large and widely dispersed it is more likely to use which of the following?
A) publicity
B) public relations
C) sales promotion
D) advertising

Question

Quizplus · Accepted Answer

Advertising is the most effective way to reach a large, widely dispersed target market. It can reach a large number of people through various media channels such as television, radio, print, and digital platforms. Publicity, public relations, and sales promotion may also be used in conjunction with advertising to support the overall marketing strategy, but they are not as effective in reaching a large target market.

If the Target Market for a Product Is Small a Company