Early Bird Dry Cleaners displays a sign in the window of its store that says it will take any competitor's coupons. Which element of the promotion mix does this illustrate?
A) sales promotion
B) advertising
C) personal selling
D) public relations

Question

Quizplus · Accepted Answer

This illustrates the element of sales promotion, as the store is using a promotional offer (accepting competitor's coupons) to attract customers and increase sales.

Early Bird Dry Cleaners Displays a Sign in the Window