A footwear wholesaler buys truckloads of athletic shoes from the manufacturer and sells smaller quantities to retailers throughout the Canadian Prairies, who then sell the athletic shoes to consumers in their stores. Which benefit of marketing intermediaries does this example illustrate?

Question

Quizplus · Accepted Answer

This example illustrates the benefit of breaking bulk, which is the process of dividing large quantities of products into smaller, more manageable units for retailers to purchase and sell to consumers.

A Footwear Wholesaler Buys Truckloads of Athletic Shoes from the Manufacturer