King Candy Manufacturing produces inexpensive candy bars. The company would probably choose which of the following to reach its target market?

Question

Quizplus · Accepted Answer

King Candy Manufacturing produces inexpensive candy bars, implying that they are targeting a mass market with high demand for affordable candy bars. Hence, intensive distribution, where the products are made available in as many retail outlets as possible, would be the best choice for the company to reach its target market. This would increase the availability and accessibility of the candy bars, making them more likely to be purchased by the target market. Selective distribution would limit the availability of the candy bars, and exclusive distribution or selective agents would be unsuitable for a product that targets a wide mass market.

King Candy Manufacturing Produces Inexpensive Candy Bars