What is the main differentiation between a category killer like Home Depot and a small, family-owned hardware store like Home Hardware?
A) pricing
B) distribution intensity
C) size and selection
D) advertising

Question

Quizplus · Accepted Answer

The main differentiation between a category killer like Home Depot and a small, family-owned hardware store like Home Hardware is the size and selection. Category killers like Home Depot have significantly larger stores with a wider selection of products and brands, while small hardware stores like Home Hardware have limited space and selection. Pricing, distribution intensity, and advertising may also differ, but they are not the main differentiation between the two types of stores.

What Is the Main Differentiation Between a Category Killer Like