Doug is a sales representative who works for a wholesaler. He calls on retailers in his territory on a regular basis and gathers their reactions and experiences with the products Doug's firm distributes. He shares that information with the manufacturer of the products so that they can make necessary improvements in the quality or features of the products. What benefit of intermediaries is best illustrated in this example?
A) instant sales infrastructure
B) assumption of credit risks
C) valuable market information
D) efficiency and assortment of goods

Question

Quizplus · Accepted Answer

Doug's role as a sales representative of a wholesaler allows him to gather valuable market information from the retailers in his territory. This information is then shared with the manufacturer to improve the quality or features of the products. This illustrates the benefit of intermediaries in providing market information that can be used for product improvement or development.

Doug Is a Sales Representative Who Works for a Wholesaler