Consumers who strongly feel that the distribution channel should be made as short as possible assume that fewer intermediaries has which of the following results?
A) lower prices for consumers
B) higher costs for manufacturers
C) more product selection
D) higher prices for consumers

Question

Quizplus · Accepted Answer

When there are fewer intermediaries in the distribution channel, the costs associated with their services are eliminated, resulting in lower prices for consumers.

Consumers Who Strongly Feel That the Distribution Channel Should Be