Ravenscroft, a producer of elite, custom-made, concert-quality grand pianos, would most likely choose which type of distribution for its products?
A) intensive
B) comprehensive
C) exclusive
D) selective

Question

Quizplus · Accepted Answer

Ravenscroft pianos are high-end and custom-made, so an exclusive distribution strategy would be the best fit. This would limit the number of retailers that could sell Ravenscroft pianos and ensure that they are only sold in high-end, prestigious locations. This would maintain the brand's exclusive image and align with their target market's expectations.

Ravenscroft, a Producer of Elite, Custom-Made, Concert-Quality Grand Pianos, Would