Which type of distribution involves the use of all available outlets for a product to obtain the widest market exposure?
A) intentional
B) selective
C) patterned
D) intensive

Question

Quizplus · Accepted Answer

Intensive distribution involves the use of all available outlets for a product to obtain the widest market exposure. This strategy is best suited for products that have high demand, are low-priced, and have low switching costs for consumers. By making the product readily available in as many outlets as possible, companies aim to increase their market share and reach more customers.

Which Type of Distribution Involves the Use of All Available