Companies often roll out new products on a small scale to determine how well they sell and are received by the market. Which phase of product development does this represent?
A) idea generation
B) product development and testing
C) determining the marketing mix
D) product analysis

Question

Quizplus · Accepted Answer

Rolling out new products on a small scale is part of product development and testing, as it allows companies to gather data on consumer response and make any necessary improvements before launching on a larger scale.

Companies Often Roll Out New Products on a Small Scale