Glo-Brite Company is considering development of a new children's toothpaste in fun-shaped dispensers. Its product development engineers create estimates of the costs involved in the development of this product in order to determine if the product will be profitable. Which phase of product development does this illustrate?
A) idea generation
B) commercialization
C) test marketing
D) product analysis

Question

Quizplus · Accepted Answer

The estimation of costs is a part of product analysis phase where the company evaluates the feasibility and profitability of developing the product. Idea generation is the first stage where ideas for new products are generated, commercialization refers to the introduction of the new product into the market, and test marketing is when the product is launched in a limited market to evaluate its potential success. Therefore, D is the best answer.

Glo-Brite Company Is Considering Development of a New Children's Toothpaste