The marketing challenge of making potential customers aware of the product's existence and is features, benefits, and uses is prevalent in which of the product life cycle stages?
A) introduction
B) maturity
C) extension
D) growth

Question

Quizplus · Accepted Answer

During the introduction stage, customers may not be aware of the product's existence or its features, benefits, and uses. Therefore, the marketing challenge is to create awareness about the product and educate potential customers about its benefits and uses.

The Marketing Challenge of Making Potential Customers Aware of the Product's