Which product life cycle stage involves a decrease in the rate of sales growth, a decline in the sales curve, and dealers simplifying their product lines?
A) growth
B) decline
C) extension
D) maturity

Question

Quizplus · Accepted Answer

The maturity stage of the product life cycle is characterized by a decrease in the rate of sales growth, a leveling off or decline in the sales curve, and actions by dealers to simplify their product lines as they focus on the most profitable items.

Which Product Life Cycle Stage Involves a Decrease in the Rate