All of the following are characteristics of the introduction stage of the product life cycle EXCEPT which one?
A) low profits or even a loss
B) the appearance on the market of refinements or extensions of the original product
C) relatively few competitors
D) low consumer awareness and acceptance of the product

Question

Quizplus · Accepted Answer

The appearance on the market of refinements or extensions of the original product is a characteristic of the growth stage of the product life cycle, not the introduction stage. The other characteristics listed (low profits or even a loss, relatively few competitors, and low consumer awareness and acceptance of the product) are all correct for the introduction stage.

All of the Following Are Characteristics of the Introduction Stage