As 3D printers enter the growth stage of the product life cycle, which of the following marketing strategies should producers of 3D printers adopt?
A) offer new features and styles and target competitors in advertisements
B) promote heavily and target early adopters
C) build brand by advertising, dropping prices, and increasing distribution
D) reduce marketing and increase prices to increase profits

Question

Quizplus · Accepted Answer

In the growth stage, the focus is on building brand recognition, expanding market reach, and increasing sales volume. This is achieved by advertising, competitive pricing, and expanding distribution channels.

As 3D Printers Enter the Growth Stage of the Product