KFC, famous for fried chicken, introduced grilled chicken in 2008 in an effort to offer healthier menu options. This product mix change can be attributed to which of the following?
A) more effective brand management
B) the stage of the product life cycle
C) challenges from competitors
D) changes in customer preferences

Question

Quizplus · Accepted Answer

KFC's decision to introduce grilled chicken was a response to changing customer preferences for healthier food options.

KFC, Famous for Fried Chicken, Introduced Grilled Chicken in 2008