When Nabisco realized that its Ritz cracker brand was experiencing stagnant sales and profits, it began to offer serving suggestions and recipes featuring the cracker on its packaging. This marketing mix change is in response to which of the following?
A) the stage of the product life cycle
B) changes in customer preferences
C) simplifying the product mix
D) challenges from competitors

Question

Quizplus · Accepted Answer

The change in the marketing mix of offering serving suggestions and recipes is a strategy commonly used in the maturity stage of the product life cycle where sales growth begins to slow down. This approach helps to differentiate the product from competitors and stimulate renewed interest from consumers.

When Nabisco Realized That Its Ritz Cracker Brand Was Experiencing