Jesse is in the market for a new camera. Logan just bought a new camera, so he shares his opinion of his new Nikon with Jesse. This represents which stage of the consumer buying decision process for Jesse?
A) searching for information
B) recognizing the problem
C) evaluating alternatives
D) purchasing

Question

Quizplus · Accepted Answer

Jesse is in the stage of searching for information, which involves gathering information about potential products and brands. Logan is providing him with information and opinions about the Nikon camera he just purchased, which will help Jesse in his search.

Jesse Is in the Market for a New Camera