A home improvement store carries lawn mowers all year long in its stores in Alberta and British Columbia, but its stores in eastern provinces carry lawn mowers only during the spring and summer. Which dimension of market segmentation does this illustrate?

Question

Quizplus · Accepted Answer

This illustrates geographic segmentation, as the store is segmenting its market based on the geographic location of its stores, carrying lawn mowers year-round in some regions and only seasonally in others.

A Home Improvement Store Carries Lawn Mowers All Year Long