Jaswinder is trying out for his high school varsity basketball team. He feels he needs an extra advantage to ensure that he makes the team, so he goes to Foot Locker and chooses the highest-rated athletic shoes the store carries. Jaswinder's buying process is influenced most by which of the following factors?

Question

Quizplus · Accepted Answer

Jaswinder's buying process is influenced by psychological factors such as his perception of needing an advantage to make the team and the belief that the highest-rated athletic shoes will provide that advantage. Socioeconomic, social, and situational factors are not as relevant in this scenario.

Jaswinder Is Trying Out for His High School Varsity Basketball