Unilever used eye tracking marketing research to determine what draws a consumer to product packaging. As a result of the research, Unilever added the colour yellow to laundry detergent packaging to grab and hold consumers' attention. This is an example of which step in the market research process?

Question

Quizplus · Accepted Answer

This is an example of making marketing decisions, as Unilever used the insights from the research to make a decision to change the packaging design by adding the color yellow.

Unilever Used Eye Tracking Marketing Research to Determine What Draws