For every pair of shoes purchased, TOMS donates a pair to someone in need based on the area that they live in. The TOMS website and promotional materials all feature this "one for one" philosophy. TOMS is segmenting the shoe market based on which of the following?
A) geographics
B) income
C) demographics
D) psychographics

Question

Quizplus · Accepted Answer

TOMS is segmenting the shoe market based on geography, as they donate a pair of shoes to someone in need based on the area they live in.

For Every Pair of Shoes Purchased, TOMS Donates a Pair