All of the following are ways to collect useful marketing research information EXCEPT which one?
A) sending questionnaires by mail
B) conducting telephone polls
C) conducting personal interviews
D) randomly stopping individuals on the street to inquire about their buying habits

Question

Quizplus · Accepted Answer

Randomly stopping individuals on the street to inquire about their buying habits can lead to biased or unreliable responses, and may not accurately represent the target market. This method may also be perceived as invasive or annoying to individuals, potentially negatively affecting the company's image. The other options (sending questionnaires by mail, conducting telephone polls, and conducting personal interviews) are more widely accepted and effective methods for collecting marketing research information.

All of the Following Are Ways to Collect Useful Marketing