What is the process of systematically gathering, recording, and analyzing data concerning a particular marketing problem called?
A) marketing research
B) target marketing
C) market sampling
D) decision research

Question

Quizplus · Accepted Answer

The process of systematically gathering, recording, and analyzing data concerning a particular marketing problem is called marketing research. Therefore, option A is the correct choice. Option B, target marketing, refers to the process of identifying and selecting specific groups of consumers to target with tailored marketing messages. Option C, market sampling, involves selecting a representative sample from a larger population for research purposes. Option D, decision research, focuses on identifying and evaluating potential courses of action to make informed decisions. None of these options accurately describe the process of systematically gathering, recording, and analyzing data concerning a particular marketing problem.

What Is the Process of Systematically Gathering, Recording, and Analyzing