A marketing researcher is currently analyzing the information collected and determining what possible opportunities it has for management. Which stage of marketing research does this represent?
A) interpreting information
B) making a preliminary investigation
C) planning the research
D) gathering factual information

Question

Quizplus · Accepted Answer

Interpreting information is the stage in marketing research where the researcher analyzes the data collected and makes sense of it in order to identify opportunities for management. The other stages are planning the research, making a preliminary investigation, and gathering factual information, which all come before the interpretation stage.

A Marketing Researcher Is Currently Analyzing the Information Collected and Determining