When a company collects external marketing data, it looks at information about which of the following?
A) its own sales figures
B) activities of its sales force
C) its customers
D) its product and marketing costs

Question

Quizplus · Accepted Answer

When a company collects external marketing data, it is looking at information about its customers. While its own sales figures, activities of its sales force, and its product and marketing costs are important internal data points, they are not considered external marketing data.

When a Company Collects External Marketing Data, It Looks at Information