Although Heinz had been making mustard for years, it just recently began selling it to consumers instead of only to restaurants and stadiums. Heinz advertisements showed its new mustard as a partner to Heinz Ketchup. This suggests that Heinz was segmenting the market based on which of the following?
A) demographics
B) geographics
C) brand loyalty
D) price sensitivity

Question

Quizplus · Accepted Answer

The fact that Heinz advertised its new mustard as a partner to its ketchup suggests that the company is targeting consumers who are already loyal to the Heinz brand. This is an example of market segmentation based on brand loyalty.

Although Heinz Had Been Making Mustard for Years, It Just