After narrowing his college choices to just a few, Gurdeep decides to visit each campus and meet with the admissions representative to see if the college feels like a good fit. Which step of the consumer decision process does this reflect?
A) recognizing problem
B) searching for information
C) evaluating alternatives
D) evaluating after purchase

Question

Quizplus · Accepted Answer

Visiting each campus and meeting with admissions representatives is part of the evaluation of alternatives step in the consumer decision process. In this step, the individual considers the options they have identified and weighs the benefits and drawbacks of each one to make a final decision.

After Narrowing His College Choices to Just a Few, Gurdeep