A home security company markets its infrared alarm system to urban residents who are more likely to experience a theft than their rural counterparts. This is an example of which type of segmentation?
A) demographic
B) psychographic
C) geographic
D) behaviouristic

Question

Quizplus · Accepted Answer

The home security company is targeting a specific geographic area, urban residents, who are more likely to experience thefts. Therefore, this is an example of geographic segmentation.

A Home Security Company Markets Its Infrared Alarm System to Urban