Which of the following is NOT a major category of factors that influence the consumer buying process?
A) social
B) psychological
C) demographic
D) situational

Question

Quizplus · Accepted Answer

The major categories of factors that influence the consumer buying process are social, psychological, and situational. Demographic factors such as age, gender, income, and education level may also play a role in the decision-making process, but they are not considered a major category in understanding consumer behavior.

Which of the Following Is NOT a Major Category of Factors