EcoAthlete determines that the target market for its running shoes is people who are environmentally conscious. It uses only environmentally friendly materials in the production of its shoes, and packaging is made of exclusively recycled material. Which dimension of market segmentation does EcoAthlete use in determining this target market?
A) demography
B) geography
C) lifestyle and behaviour
D) geodemography

Question

Quizplus · Accepted Answer

EcoAthlete is targeting people who are environmentally conscious, which is a lifestyle and behavioural dimension of market segmentation.

EcoAthlete Determines That the Target Market for Its Running Shoes