The Lincoln Motor Company places an advertisement for its 2017 Lincoln MKZ in Forbes and Inc. magazines as well as television spots featuring actor Matthew McConaughey. The vehicle is priced starting at $35,000 and is available at Lincoln dealerships nationwide. Which of the following is the likely target market for Lincoln?

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The target market is likely 40- to 55-year-olds, married, professional jobs, living in suburban areas, and reading Time magazine. The magazines chosen, Forbes and Inc., are both geared towards business professionals, indicating that Lincoln is targeting this demographic. Additionally, the price point of $35,000 suggests that the target market has disposable income, which is often associated with middle-aged professionals. The television ads featuring Matthew McConaughey also have an upscale, sophisticated tone, which further supports the idea that Lincoln is targeting an affluent, professional demographic.

The Lincoln Motor Company Places an Advertisement for Its 2017