IRI, a marketing research firm, has been contracted by T-Fal to evaluate the market performance of a new line of cookware. Which of the following is NOT likely to be a step in IRI's research process?

Question

Quizplus · Accepted Answer

IRI's role is to collect and interpret data related to the new line of cookware. Implementing a new marketing mix would be the responsibility of T-Fal based on the research findings. Therefore, implementing a new marketing mix is not likely to be a step in IRI's research process.

IRI, a Marketing Research Firm, Has Been Contracted by T-Fal