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Pretora Fashions Wants to Launch Its Brand in the Jorfanian

Question 21

Multiple Choice

Pretora Fashions wants to launch its brand in the Jorfanian market. In a meeting with the board of directors, Dan, the marketing head at Pretora Fashions suggests that they should promote Jenny as Pretora's marketing manager when they launch its products in the Jorfanian region. Jenny is a local resident of Jorfa who has also worked with Pretora Fashions for over a decade. The board of directors are in a dilemma as Jenny has no work experience as a manager. Which of the following statements most likely justifies Dan's suggestion of having Jenny as the marketing manager?


A) She will be able to help the company identify local preferences that it can safely ignore.
B) She can help the company standardize the company's positioning and promotion strategies.
C) With Jenny as the manager, the company will be guaranteed a say when the local authorities decide to shape new policies and regulations.
D) With Jenny as the manager, the company will be exempted from paying local taxes.

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