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Frerero Global Has Chosen to Use a Multidomestic Strategy When

Question 22

Multiple Choice

Frerero Global has chosen to use a multidomestic strategy when entering the international market. Which of the following statements is true of Frerero Global in this context?


A) It achieves integration through decisions made by its headquarters.
B) It exploits the cost advantage of performing each stage in its value chain at the lowest cost for that activity.
C) It pursues a cost-leadership strategy at the global level.
D) It can respond to the differentiated needs and preferences of customers in each of the countries where it operates.

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