ABC Corp. functions by creating products for a world market. It manufactures products on a global scale in a few highly efficient plants and then markets them through a few key distribution channels. Which of the following strategies is being followed by ABC Corp. in this scenario?

Question

Quizplus · Accepted Answer

ABC Corp. is following a meganational strategy, as it focuses on creating products for a global market, manufacturing them in a few efficient plants, and using key distribution channels, emphasizing efficiency and global integration.

ABC Corp Functions by Creating Products for a World Market