In the context of entering a foreign market, in a greenfield operation, a:
A) legal entity is owned by two or more existing companies.
B) partner is given the right to use another firm's brand name.
C) firm builds a facility in a foreign market for a client.
D) firm creates a subsidiary company from scratch.

Question

Quizplus · Accepted Answer

In a greenfield operation, a firm starts a new venture from the ground up by building new facilities and operations in a foreign market, essentially creating a subsidiary company from scratch. This contrasts with mergers, acquisitions, or partnerships.

In the Context of Entering a Foreign Market, in a Greenfield