Which of the following exemplifies a market-creating innovation?
A) Haiview remodels its existing version of cell phones by creating a slimmer phone body and enabling finger-print locking to launch a new version of it.
B) Vaive systems introduces a unique on-site power supply system that was non-existent in the market before its launch.
C) Rothash Stores accepts only debit cards and cash as payment for its goods.
D) A grocery store in the city of Kakun sells existing products at lower price points.

Question

Quizplus · Accepted Answer

Market-creating innovations introduce products or services that were not available in the market before, creating a new market. Vaive systems' introduction of a unique on-site power supply system that did not exist prior to its launch is an example of this, as it opens up a new market by offering a novel solution.

Which of the Following Exemplifies a Market-Creating Innovation