Nicola is a salesperson at one of Epic Electronics' retail stores. As an effective salesperson, Nicola is expected to help her customers resolve any doubts they might have before the sale, and follow up to ensure that the customer is satisfied after the sale.

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A salesperson should anticipate potential objections and determine proper responses. Customers will have legitimate doubts, and salespeople are there to resolve those doubts. Moreover, the sales process doesn't end when the sale is made. Salespeople are expected to follow up after a sale and continue to build a relationship with the customer.

Nicola Is a Salesperson at One of Epic Electronics' Retail