At an Epic Electronics retail store, management knows the value of reassuring their current customers that they made the right choice when they decided to give Epic their business. Testimonials would be an effective promotional activity to confirm the purchase decisions of Epic's customers.

Question

Quizplus · Accepted Answer

Testimonials are normally used to attract new customers, but they can also be very effective in confirming current customers' beliefs that they chose the right company.

At an Epic Electronics Retail Store, Management Knows the Value