Tiffany recently received poor service at a local restaurant. After dinner, Tiffany made her complaints public by placing them online. What is this a form of?
A) negative advertising
B) institutional sales promotion
C) public relations
D) word of mouth

Question

Quizplus · Accepted Answer

Word of mouth can be positive or negative. Negative word of mouth can be quite destructive to a firm. Upset customers are getting online publishing their complaints and encouraging others to share their negative experiences.

Tiffany Recently Received Poor Service at a Local Restaurant