Sweet Tooth Confectioners may use the same ingredients as most other producers of chocolate candies and may not even be much better than other well-known brands of chocolate. However, the company wraps its candies in expensive-looking foil and places them in very attractive boxes. It promotes its products in advertisements as "the ultimate in chocolate experience." Sweet Tooth charges a much higher price than most competitors, but sales continue to grow. This success indicates that
A) consumers always behave in an irrational manner.
B) there is more to the total product offer than the physical product.
C) consumers seldom consider price when making a buying decision for goods such as chocolate.
D) chocolate is best classified as a convenience good.

Question

Quizplus · Accepted Answer

When making purchasing decisions, consumers look at a variety of factors, collectively known as a total product offer. The package, price, and the image created by the firm's advertising are all part of this package.

Sweet Tooth Confectioners May Use the Same Ingredients as Most