A self-portrait of a celebrated photographer sold at a Christie's auction for about $4 million dollars. According to Christie's, this was the highest price ever received for a photograph in the history of the auction business. As a student of marketing, you would classify this photo and other rare items sold through Christie's as

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A specialty good is a product that is offered in very few locations. Price is generally not that big of concern when a consumer is interested in purchasing a specialty good. Brand and brand image are very important.

A Self-Portrait of a Celebrated Photographer Sold at a Christie's