Shopping online allows customers to compare prices of many goods and services. This technology will likely
A) cause businesses to increase their focus on nonprice aspects of their promotional message.
B) bring about more emphasis on demand-oriented pricing.
C) diminish in importance as quickly as other fads.
D) focus government attention on the collusive pricing practices of firms in specific industries.

Question

Quizplus · Accepted Answer

Price competition is likely to heat up as consumers have access to prices from all around the world. In response to this trend, nonprice competition is likely to increase.

Shopping Online Allows Customers to Compare Prices of Many Goods