A firm in an alliance is likely to have other interfirm alliances as well, which makes it important to:
A)Close the door to additional alliances.
B)Insist on direct monitoring and control.
C) Manage the relationships as a corporate portfolio.
D) None of the above.

Question

A firm in an alliance is likely to have other interfirm alliances as well, which makes it important to:
A)​Close the door to additional alliances.
B)​Insist on direct monitoring and control.
C) ​Manage the relationships as a corporate portfolio.
D) ​None of the above.

Quizplus · Accepted Answer

Managing the relationships as a corporate portfolio is important in order to ensure the success of the firm's collective alliances. This allows the firm to develop a strategic approach to managing its various alliances and to allocate resources effectively. Closing the door to additional alliances could limit future opportunities and growth, while insisting on direct monitoring and control may not be feasible or desirable for all alliances.

A Firm in an Alliance Is Likely to Have Other