In measuring the performance of strategic alliances and networks, subjective measures include:
A)Market performance.
B)Stability.
C) Longevity.
D) The level of managers' satisfaction.

Question

Quizplus · Accepted Answer

Subjective measures refer to the opinions, perceptions, and attitudes of individuals regarding the performance of the strategic alliance or network. The level of managers' satisfaction is therefore a subjective measure as it reflects their personal views and feelings about the outcomes of the alliance or network. Market performance, stability, and longevity are all objective measures as they can be measured quantitatively.

In Measuring the Performance of Strategic Alliances and Networks, Subjective