A researcher wishes to test the effect of media consumption on the political attitudes of 100 college students. To ensure the validity of her research she must account for rival explanations of the students' political attitudes.

Question

Quizplus · Accepted Answer

Yes, to ensure the validity of the research, the researcher must account for other potential explanations of the students' political attitudes. This could involve controlling for variables such as pre-existing political beliefs, socio-economic status, or prior exposure to certain types of media.

A Researcher Wishes to Test the Effect of Media Consumption