The textbook's discussion of message framing suggests that gain-framed messages are to ______ prevention as loss-framed messages are to ______ prevention.
A) secondary; primary
B) tertiary; secondary
C) tertiary; primary
D) primary; secondary

Question

Quizplus · Accepted Answer

Gain-framed messages are more effective for promoting behaviors that prevent the onset of a disease (primary prevention), while loss-framed messages are more effective for behaviors that prevent the worsening of a disease (secondary prevention).

The Textbook's Discussion of Message Framing Suggests That Gain-Framed Messages